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 Hardcastle Restaurants, the master franchisee of McDonald's India (West & South), has been working on several digital initiatives for the last 10 years. And the results are for everyone to see. The sales have upped. Consumer satisfaction is higher than before. And the new things are environment friendly as well. Read on to know more about these digital initiatives that have changed the game for Hardcastle restaurants.


Self-order kiosks are a big hit


Now this was bound to work. Who doesn't want to not stand in a long queue, order quietly, after taking their own sweet time at a kiosk? McDonald's India has kept the ordering process very simple. You first need to touch the screen to start. You then can choose between food and beverages. Then simply click on the burger, fries, wraps, whatever you wish to buy and it will all be added to a cart, very much like your shopping process on an e-commerce website. You can also customize your burgers here. If you want to hold the mayonnaise or add extra cheese slice, you get to do that as well on a kiosk. And if you order even once using a self-order kiosk, you will be Best Key West restaurants on the water fast while ordering the next time, because it's just too simple.


One app for in-store discounts


If you always look for offers and discounts, we totally understand. Who doesn't want value for their money? And it always feels good to get something extra. Doesn't it? So this year, Hardcastle restaurants, the master franchisee of McDonald's India West and South, also launched the McDonald's app. Now before you get confused, let us clarify that the McDelivery app and the McDonald's app are two different apps. McDelivery app is where you order your McDonald's app. But McDonald's app is different. Its mostly about dine-in. If you are in a McDonald's restaurant, before you order, we suggest you open the McDonald's app and click on offers. You will get offers exclusively designed for you, which you can redeem in the next ten minutes. Besides offer, you can also know the brand up-close and personal via McDonald's app. The app takes you to McDonald's app which has pretty much everything you want to know about the brand: where do the ingredients come from? Are the veg and the non-veg kitchens separate? All of it.


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